Gen I Clicks Over Common Interests

The growth in social media users was pegged at 91 million in urban India in December 2013. Pratik Khubchandani, a young advocate and a foodie is part of a large group of foodies on a social networking site, says. “Such groups are cohesive; they bring together different people who have similar interests and thereby generate interaction. I get access to information about different restaurants. Such groups help in networking and making new friends.” It’s not just hobbies and leisure that attracts people to interact online, these groups are a great source of information too. Akshay Shishoo, a young professional and the administrator of a city group which provides all the information about Ahmedabad, says, “When I was in Bengaluru, there was a similar group which garnered a lot of attention. So I made a similar group for Ahmedabad. that talks about new product launches, artistic performances, social events, festivals read etc leading to a sense of belonging.” With people moving away from physical groups and forming online associations, there’s an go here accessible platform. Kumar Manish, a social media strategist says, “Such communities provide an opportunity for like-minded people to cooperate, coordinate and collaborate and share their passion.

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